AO sells electricals online at ao.com, operated by AO Retail Limited. Its range includes laundry appliances, dishwashers, fridges, freezers, cooking products, small appliances, floorcare, TVs, audio, computing, gaming, smart tech, mobile phones, garden equipment and selected health and beauty electricals. AO World says the business is headquartered in Bolton and has its own logistics operation and appliance recycling facilities. Companies House lists AO Retail Limited as active, incorporated on 28 January 2000.

For UK shoppers comparing electrical retailers, AO is most relevant for large domestic appliances, kitchen appliances, TVs, laptops, gaming, floorcare and smaller home electricals. Its help pages cover delivery, returns, finance, product support, repairs and telephone contact options.