Privacy Policy
Your privacy rights and how you can access, update or remove personal data
This Privacy Policy explains how personal data is collected, used, stored, and shared when you visit or use the UK Price Comparison website (“Website”). It also explains your rights under applicable data protection laws.
By using the Website, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
UK Price Comparison is a price comparison search engine designed to help users explore and compare product listings, prices, and related information from third-party retailers and marketplaces.
UK Price Comparison is developed, operated, and owned by syhtek software solutions.
For the purposes of data protection law, syhtek software solutions is the data controller responsible for personal data collected through the Website.
2. Scope of This Privacy Policy
This Privacy Policy applies to:
It does not apply to third-party websites, retailers, or marketplaces that you may visit via links on the Website. Those third parties have their own privacy policies, which you should review separately.
3. Data Protection Principles
We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We follow these core principles:
4. Personal Data We Collect
Because UK Price Comparison does not offer user accounts, we collect limited personal data.
4.1 Information collected automatically
When you visit the Website, we may automatically collect:
This data is typically collected via cookies, analytics tools, and server logs.
4.2 Information you provide voluntarily
You may provide personal data when you:
This may include:
5. What We Do NOT Collect
We do not knowingly collect:
All purchases occur directly on retailer websites, not on UK Price Comparison.
6. How We Use Personal Data
We use personal data only where necessary and for legitimate purposes, including:
We do not sell personal data to third parties.
7. Legal Bases for Processing
Under UK GDPR, we rely on the following legal bases:
Where consent is required, you have the right to withdraw it at any time.
8. Cookies and Tracking Technologies
The Website uses cookies and similar technologies to:
Cookies may be set by UK Price Comparison or by third-party providers such as analytics or affiliate partners.
You can manage or disable cookies through your browser settings or any cookie consent tools provided on the Website. Disabling cookies may affect functionality.
For more detailed information, please refer to our Cookie Policy.
9. Affiliate Tracking and Third-Party Technologies
UK Price Comparison participates in affiliate programmes with third-party networks such as Amazon, eBay, Awin, FlexOffers, Webgains, CJ Affiliate, Tradedoubler, Rakuten, and others.
When you click an affiliate link, tracking technologies may be used to record that the visit originated from UK Price Comparison. This helps attribute potential commission.
These third parties may collect data in accordance with their own privacy policies. We do not control how third parties process your personal data once you leave our Website.
10. Analytics and Performance Measurement
We may use analytics tools (such as website analytics software) to understand how visitors use the Website. This may include:
Analytics data is used in aggregated form and helps us improve Website performance and usability.
11. Third-Party Links and External Websites
The Website contains links to third-party retailers, marketplaces, and other external websites. When you click these links, you leave our Website.
We are not responsible for the privacy practices, content, or security of third-party websites. You should review their privacy policies before providing personal data.
12. Data Sharing and Disclosure
We may share personal data only in limited circumstances, including:
We do not share personal data for unrelated marketing purposes.
13. International Data Transfers
Some service providers or affiliate partners may be located outside the UK. Where personal data is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as:
14. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including:
When data is no longer needed, it is securely deleted or anonymised.
15. Data Security
We take reasonable technical and organisational measures to protect personal data from unauthorised access, loss, misuse, or disclosure.
However, no internet-based system is completely secure. You acknowledge that transmission of data over the internet carries inherent risks.
16. Your Data Protection Rights
Depending on your location and applicable law, you may have the right to:
To exercise your rights, please contact us using the details below.
17. Children’s Privacy
The Website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe we have collected such data, please contact us so we can take appropriate action.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, technology, or our practices.
When changes are made, we will update the “Last updated” date. Continued use of the Website indicates acceptance of the updated policy.
19. Complaints and Supervisory Authorities
If you are concerned about how your personal data is handled, you have the right to lodge a complaint with the relevant data protection authority.
In the UK, this is the Information Commissioner’s Office (ICO).
20. Contact Us
If you have questions about this Privacy Policy or how we handle personal data, please contact:
UK Price Comparison
Developed and owned by syhtek software solutions
Website: https://www.ukpricecomparison.com
Email: [email protected]
Last updated: 2 February 2026