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Affiliate Disclosure

A clear look at how affiliate links support UK Price Comparison and why we may earn a commission.

Affiliate Links Explained

How affiliate links support UK Price Comparison while keeping comparisons transparent

UK Price Comparison is a price comparison search engine designed to help users explore products, prices, and listings from third-party retailers in one place. To support the operation and ongoing development of the platform, some links on this website are affiliate links. This means that when users click through to a retailer or marketplace via UK Price Comparison, we may receive a commission if a qualifying purchase occurs. UK Price Comparison also participates in the Amazon Associates Program and earns from qualifying purchases made through Amazon links. These links allow us to maintain and improve the website without charging users for access or comparison tools.

Affiliate links do not change how users interact with the website or how information is displayed. Prices, availability, and product details are determined entirely by third-party retailers and may change over time. Any purchase made after leaving UK Price Comparison is completed directly with the retailer, and the contractual relationship exists solely between the user and that retailer.

Affiliate Links

Commission-based outbound retailer links

No Selling

We never sell products

Third Parties

Purchases happen elsewhere

Free Access

Comparison tools remain free

Using affiliate links helps ensure UK Price Comparison remains accessible to a wide audience while continuing to expand product coverage, retailer partnerships, and comparison features. Affiliate relationships do not require users to purchase anything, and users are free to explore listings, compare options, or leave the website at any time without obligation. We aim to present information clearly so users understand when they are being redirected to a third-party website.

We believe transparency is essential for building long-term trust. For this reason, affiliate relationships are disclosed openly, and this page explains how they work across the website. UK Price Comparison does not provide financial, purchasing, or product advice, and users are encouraged to review retailer information carefully before completing any transaction. Our goal is to support informed browsing while remaining clear about how the platform is funded.

Affiliate Partners

Networks we work with through approved affiliate relationships

Adtraction Logo
Amazon Associates Logo
Awin Logo
Brandreward Logo
CJ Affiliates Logo
eBay Partner Network Logo
FlexOffers Logo
Impact Logo
Paid on Results Logo
Partnerize Logo
Rakuten Advertising Logo
The Affiliate Gateway Logo
Tradedoubler Logo
TradeTracker Logo
Webgains Logo

Affiliate Transparency Explained

Clear explanation of how affiliate links support UK Price Comparison responsibly

What Are Affiliate Links?

Affiliate links are special tracking links used by price comparison websites like UK Price Comparison to connect users with third-party retailers and marketplaces. When a user clicks an affiliate link on UK Price Comparison and is redirected to a retailer’s website, the link helps identify that the visit originated from our platform. If a qualifying purchase is made after clicking the link, UK Price Comparison may earn a commission from the retailer or affiliate network, at no additional cost to the user.

Affiliate links are commonly used across comparison and product discovery platforms to support their ongoing operation while keeping access free for users. On UK Price Comparison, affiliate links do not influence which products are listed, how they are ranked, or how information is presented. Product listings, prices, availability, specifications, and descriptions are provided by third-party retailers and marketplaces and may change independently at any time. UK Price Comparison does not set prices or control retailer inventory. Affiliate links simply enable users to move from comparing products on our platform to visiting a retailer’s website in a transparent and trackable way. This allows users to explore purchasing options directly with retailers while helping support the continued development, maintenance, and expansion of comparison features across the website.

Tracking Purpose

Helps identify referral source for retailers

No Cost

Users pay nothing extra when purchasing

Third Party

Transactions occur directly with retailers

Common Practice

Used widely across comparison platforms

It’s important to understand that affiliate links do not represent ownership, endorsement, or control over any retailer, product, or marketplace featured on UK Price Comparison. The role of the platform is limited to presenting aggregated information and directing users to external websites where purchases may take place. Any transaction completed after leaving UK Price Comparison is governed entirely by the retailer’s own terms, policies, and customer agreements.

Affiliate links allow UK Price Comparison to invest in expanding product coverage, improving comparison tools, and maintaining accurate listings without charging users subscription or access fees. This approach helps ensure that users can continue to browse, compare, and explore products freely, while remaining informed about how the platform is funded. Transparency around affiliate links is central to how UK Price Comparison operates and communicates with its users.

How Do Affiliate Links Work?

When a user clicks on a product listing or retailer link on UK Price Comparison, they may be redirected through an affiliate tracking link before arriving on the retailer’s website. This process happens automatically in the background and helps identify that the visit originated from UK Price Comparison. The affiliate link does not change how the retailer’s website functions and does not interfere with the user’s browsing experience. It is used solely to attribute the referral if a qualifying purchase is later made. The tracking does not involve UK Price Comparison accessing payment details, order information, or personal account data. Instead, it allows retailers or affiliate networks to recognise the source of the visit in a standardised and transparent way while users continue their journey directly on the retailer’s website.

Once redirected, users interact directly with the retailer or marketplace, not UK Price Comparison. Any actions taken after leaving the website, including browsing, purchasing, account creation, payment, delivery, or returns, are handled entirely by the retailer under their own terms and policies. UK Price Comparison does not process orders, store payment details, or manage transactions. The affiliate link only functions as a referral mechanism and has no ongoing role after the user reaches the retailer’s website

Affiliate tracking typically operates for a limited time window set by the retailer or affiliate network. If a purchase is completed within that period, UK Price Comparison may receive a commission. If no purchase is made, no commission is earned. Whether or not a commission is generated does not affect the information shown on UK Price Comparison. Product visibility, pricing, and availability remain independent of affiliate tracking outcomes at all times.

User Click

User selects a product or retailer link

Referral Tracking

Visit is attributed to UK Price Comparison

Retailer Visit

User shops directly on retailer website

Optional Commission

Commission earned only after qualifying purchase

Does This Affect Prices?

Affiliate links do not influence the product prices shown on UK Price Comparison. All prices displayed on the website are supplied by third-party retailers and marketplaces and reflect what those sellers choose to offer at a specific time. UK Price Comparison does not set prices, apply markups, create discounts, or control retailer pricing strategies. Any commission earned through affiliate links is paid by the retailer or affiliate network and does not result in higher prices for users. Whether a user clicks an affiliate link or visits a retailer independently, the price offered by the retailer remains the same. Affiliate tracking operates separately from pricing decisions and has no impact on how products are priced, listed, or sold. Prices, promotions, and availability are determined entirely by retailers and may change without notice.

Whether a user clicks an affiliate link or visits a retailer directly, the price offered by the retailer remains the same. Affiliate tracking operates independently of pricing decisions and does not alter how products are priced, promoted, or sold by retailers. Pricing, availability, and offers are determined solely by third-party sellers.

  • Prices set by retailers
  • No price markups applied
  • No hidden charges added
  • No discounts created or removed
  • No price guarantees made
  • Prices may change anytime
  • No pricing influence involved
  • No retailer price control
  • No preferential pricing shown
  • Affiliate links cost nothing
  • Same prices for users
  • No commission impact on prices

UK Price Comparison displays pricing information to help users compare available options more easily across multiple retailers, but it does not negotiate, influence, adjust, or standardise prices in any way. All prices shown on the platform are supplied by third-party retailers or marketplaces and reflect the information provided by them at the time of listing. Any special offers, promotions, bundle deals, or discounts are created, controlled, and managed entirely by retailers. These offers may vary depending on timing, stock availability, location, seller policies, or other external factors beyond UK Price Comparison’s control.

Because pricing data originates from external retailers and affiliate networks, it may change without notice between the time a product is viewed on UK Price Comparison and when a user visits a retailer’s website. Users are encouraged to review final prices, delivery charges, taxes, warranty details, and any applicable terms directly on the retailer’s site before completing a purchase. UK Price Comparison does not process transactions or payments and cannot guarantee pricing accuracy at checkout. Verifying details with the retailer helps ensure clarity and avoids misunderstandings during the purchasing process.

UK Price Comparison presents pricing information to help users review and compare options more easily across different retailers. The website does not influence how retailers structure their pricing, promotions, delivery charges, or payment terms. Any offers shown originate from the retailer and may vary based on factors such as stock levels, location, or time. UK Price Comparison does not guarantee the accuracy or availability of prices at the moment a user visits a retailer’s website.

Because pricing data is provided by third parties, it can change without notice between comparison and checkout. Users are encouraged to review final prices, shipping costs, taxes, and any additional charges directly on the retailer’s website before completing a purchase. This helps ensure users have the most up-to-date information and can make informed decisions when moving from comparison to purchase.

Who Do We Partner With?

UK Price Comparison works with a range of established affiliate networks and retailer platforms to help connect users with third-party sellers. These partnerships allow product listings and retailer links to appear across the website while supporting referral tracking when users choose to visit a retailer. Affiliate partners do not supply products directly to UK Price Comparison and do not influence how listings are displayed or compared.

Our affiliate relationships are focused on enabling users to move from product comparison to retailer websites in a clear and transparent way. Each affiliate partner operates independently and maintains its own policies, pricing structures, and transaction processes. UK Price Comparison remains separate from all sales activity and does not act on behalf of retailers.

Affiliate Network

Provides access to multiple retailers through a single tracking platform, helping referrals when users click from UK Price Comparison to third-party seller websites.

Retail Marketplace Partner

Connects users to large online marketplaces where products are sold by independent sellers under marketplace-specific terms and policies.

Performance Marketing Network

Supports referral tracking between UK Price Comparison and participating retailers, allowing commission attribution when qualifying actions occur after user visits.

Retail Affiliate Platform

Works with individual retailers to enable outbound links from UK Price Comparison, helping users explore products directly on retailer websites.

Networks Powering UK Price Comparison

Established affiliate networks that connect users with trusted third-party retailers

Adtraction

Adtraction is a performance-based affiliate network that supports referral attribution between UK Price Comparison and selected retailers when users click through to external product listings.

Amazon Associates

Amazon Associates is an affiliate program that allows UK Price Comparison to earn from qualifying purchases when users follow Amazon links and complete purchases directly on Amazon’s website.

AWIN

AWIN is an affiliate network that connects UK Price Comparison with participating retailers, enabling referral tracking when users visit retailer websites through comparison listings shown on the platform.

brandreward

Brandreward works with retailers to enable tracked outbound links from UK Price Comparison, helping attribute referrals when users choose to visit retailer websites from comparison results.

CJ

CJ is an affiliate marketing network that facilitates referral tracking between UK Price Comparison and participating retailers when users click product or retailer links on the website.

eBay Partner Network

The eBay Partner Network enables referral tracking when users visit eBay listings through UK Price Comparison, allowing commission attribution for qualifying purchases made on eBay.

Flexoffers

FlexOffers is an affiliate platform that provides access to multiple retailers, supporting referral tracking when users navigate from UK Price Comparison to external retailer websites.

impact

Impact is an affiliate and partnership management platform that supports referral tracking between UK Price Comparison and participating retailers when users are redirected to external websites.

Paid on Results

Paid On Results is a performance-based affiliate network that supports referral tracking between UK Price Comparison and participating retailers when users choose to visit external retailer websites.

Partnerize

Partnerize is a partnership and affiliate platform that supports referral tracking between UK Price Comparison and participating retailers when users are redirected to external retailer websites.

Rakuten Advertising

Rakuten Advertising is an affiliate network that supports referral tracking between UK Price Comparison and participating retailers when users are directed to external retailer websites through comparison links

TAG (The Affiliate Gateway)

TAG is an affiliate technology platform that enables referral tracking between UK Price Comparison and selected retailers when users click through to third-party retailer websites.

TradeTracker

TradeTracker is an affiliate network that connects UK Price Comparison with approved retailers, enabling tracked referrals and commission reporting when users visit retailer websites through comparison links.

Webgains

Webgains is an affiliate marketing network that facilitates referral attribution between UK Price Comparison and participating retailers when users navigate to external product or retailer listings.

TradeDoubler

TradeDoubler is an affiliate network that enables referral tracking between UK Price Comparison and retailers when users click through from comparison listings to external retailer websites.

Affiliate partners do not control the content, structure, or presentation of information on UK Price Comparison. Product visibility, comparison logic, and listing availability are managed independently by the platform. No affiliate partner can request preferential placement, pricing emphasis, or editorial treatment in exchange for participation.

Because affiliate partnerships can change over time, the list of partners shown on this page may be updated periodically. This reflects operational changes rather than endorsements. Users are encouraged to review retailer information carefully after leaving UK Price Comparison, as each retailer or marketplace applies its own terms, conditions, and privacy practices

Why Do We Use Affiliates?

Affiliate links help support the operation and continued development of UK Price Comparison as a free-to-use price comparison search engine. Running and maintaining a large comparison platform involves ongoing costs, including data processing, technology infrastructure, product coverage expansion, and platform improvements. Affiliate relationships allow UK Price Comparison to fund these activities without charging users for access, subscriptions, or comparison tools, helping keep the platform openly accessible to a wide audience.

Using affiliate links does not change the purpose of UK Price Comparison or how information is presented. The platform remains focused on helping users explore products and compare options clearly. Affiliate links simply provide a way to support the website when users choose to visit third-party retailers, without creating any obligation to purchase or altering the comparison experience in any way.

By using affiliate links, UK Price Comparison can continue to operate transparently while prioritising user trust. Users are free to browse, compare, and leave the website at any time without engaging with affiliate links. When users do choose to visit a retailer, the affiliate relationship is disclosed openly so users understand how the platform is supported, reinforcing clarity and long-term trust.

Platform Support

Funds ongoing website operation and maintenance

Free Access

Keeps comparison tools available to users

Neutral Display

Does not influence product listings

Independent Retailers

Purchases handled entirely by sellers

Affiliate links are used as a practical and widely adopted funding model across comparison and discovery platforms. They allow UK Price Comparison to focus on improving usability, expanding product coverage, and refining comparison features while remaining independent from retailers. Participation in affiliate programs does not grant partners control over content, rankings, or visibility, and no retailer can influence how products appear on the website.

How We Stay Transparent

Transparency is central to how UK Price Comparison operates as a price comparison search engine. We believe users should clearly understand how the platform works, how affiliate links are used, and what role they play in supporting the website. For this reason, affiliate relationships are disclosed openly, pricing independence is explained clearly, and the distinction between UK Price Comparison and third-party retailers is maintained throughout the website.

We aim to present information in a clear and accessible way so users can browse, compare, and explore listings with confidence and without uncertainty. Transparent pricing also makes it easier to the compare similar products across retailers,

3.8M+

Products Listed

16K+

Brands & Categories

3.7M+

Price Listings

100%

British Retailers

Affiliate disclosures, pricing explanations, and platform responsibilities are made available in dedicated sections so users can review them at any time. These disclosures are written to be understandable without technical knowledge, helping users make informed decisions when navigating between comparison listings and retailer websites.

UK Price Comparison does not promote products, recommend purchases, or provide buying advice. Our role is limited to presenting comparative information and directing users to external retailers when they choose to continue. By maintaining this separation and explaining it clearly, we aim to build long-term trust through openness rather than persuasion.

Honest About How
We Operate

UK Price Comparison earns through affiliate links when users choose to visit retailers, with no impact on prices, listings, or comparison results shown.

No Markups

Neutral View

No Influence

Need Clarification?

Questions about affiliate links or how UK Price Comparison operates transparently

We understand that affiliate relationships and online comparison platforms can raise questions for users. This section is provided so anyone browsing UK Price Comparison can request clarification or additional information about how affiliate links are used across the website. Whether your question relates to pricing independence, retailer relationships, or how referral tracking works, we aim to respond clearly and accurately. Messages submitted through this form are reviewed by our team and used solely to address enquiries related to transparency, disclosures, or platform operation.

Affiliate Links

Clarification on how affiliate links work & how they support UK Price Comparison without influencing comparisons.

Retailer Relationships

Details about the separation between UK Price Comparison and third-party retailers or marketplaces.

Pricing Independence

Explanation of how prices are sourced and why affiliate relationships do not affect product pricing.

Transparency Practices

Information about how disclosures are presented and kept up to date across the website.

Get in Touch

Ask questions or request clarity about affiliate disclosures

Submitting a question through this form does not require you to create an account or share sensitive information. We only collect the details necessary to respond to your enquiry. Messages are handled in line with our Privacy Policy and are not shared with affiliate partners or retailers. Our aim is to make information about how UK Price Comparison operates easy to access and easy to understand. If something is unclear or you would like further explanation, we encourage you to reach out.

While we aim to keep our disclosure pages clear, accurate, and comprehensive, we recognise that some users may still want additional reassurance or context about how UK Price Comparison operates. This contact option is provided to support transparency and understanding, not to replace the information already available on this page. Any responses shared through this form are focused on explaining our affiliate relationships, disclosure practices, and the general operation of the platform. We do not provide product recommendations, purchasing advice, or opinions about specific retailers or listings. Questions relating to orders, payments, delivery, returns, warranties, or retailer-specific policies should be directed to the relevant retailer or marketplace, as UK Price Comparison is not involved in transactions. Our goal is to ensure users feel informed and confident when using the website, with clear access to clarification where needed.