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Cookie Policy

How cookies help improve website performance, functionality and user experience

This Cookie Policy explains what cookies and similar technologies are, how they are used on UK Price Comparison, and how you can manage your preferences. It should be read alongside our Privacy Policy and Terms & Conditions.

UK Price Comparison is a price comparison search engine. We do not sell products directly and do not operate as a marketplace. Some cookies are used to support comparison functionality, website analytics, and affiliate link attribution.

1. Who We Are

UK Price Comparison is developed, operated, and owned by syhtek software solutions.

For the purposes of applicable data protection law (including UK GDPR) and e-privacy rules (including PECR), syhtek software solutions is responsible for cookies and similar technologies used on this Website.

Contact: [email protected]

Website: https://www.ukpricecomparison.com

2. What Cookies Are

Cookies are small text files stored on your device when you visit a website. They help websites remember information about your visit, such as your preferences, session identifiers, or how you interact with pages.

Cookies may be:

  • Session cookies: deleted when you close your browser
  • Persistent cookies: remain on your device for a set period or until deleted

We also use similar technologies (such as pixels, tags, local storage, and SDK-like scripts) that perform comparable functions. For simplicity, we refer to these collectively as “cookies” in this policy.

3. Why We Use Cookies

We use cookies to:

  • keep the Website running securely and reliably
  • remember your cookie preferences
  • understand how visitors use the Website (analytics)
  • improve page speed, navigation, and user experience
  • support affiliate tracking when you click to third-party retailers
  • prevent fraud, abuse, and automated misuse of the Website

We do not use cookies to sell personal data.

4. Cookie Categories We Use

4.1 Strictly Necessary Cookies (Always On)

These cookies are essential for the Website to function and cannot be switched off in our systems. They are typically used for:

  • security and fraud prevention
  • load balancing and basic site operations
  • managing cookie consent choices
  • essential session management

Legal basis: Necessary for providing the service / legitimate interests (where applicable).

Consent required: No (under PECR, strictly necessary cookies do not require consent).

4.2 Performance & Analytics Cookies

These cookies help us understand visitor behaviour on the Website, such as:

  • pages visited and time spent
  • click interactions and scroll behaviour
  • navigation paths
  • error events and performance issues
  • aggregated device/browser information

We use this information to improve the Website and comparison experience.

Consent required: Yes (for non-essential analytics cookies).

4.3 Functionality Cookies

These cookies remember your choices to improve your experience, such as:

  • preference settings
  • region/category navigation preferences (where applicable)
  • UI preferences that are not strictly required for the Website to function

Consent required: Usually yes, unless strictly necessary for a feature you requested.

4.4 Affiliate Tracking Cookies (Important for UK Price Comparison)

UK Price Comparison uses affiliate links. When you click a retailer link, affiliate cookies (or similar tracking parameters) may be used to:

  • record that you arrived at a retailer via UK Price Comparison
  • attribute potential commission if a qualifying action occurs
  • help prevent fraud or duplicate attribution
  • measure the effectiveness of referrals

Affiliate partners may include (non-exhaustively): Amazon, eBay, Awin, FlexOffers, Webgains, CJ Affiliate, Tradedoubler, Rakuten and other major affiliate networks and retailers.

Important: Once you leave our Website, cookies set by the retailer or affiliate network are governed by their own cookie and privacy policies.

Consent required: In many cases, yes depending on how the affiliate technology operates and the applicable rules. Where a consent tool is used, affiliate tracking should be included within consent categories as appropriate.

4.5 Marketing / Advertising Cookies (If Used)

We may use limited marketing cookies where necessary to measure campaign performance or manage frequency. We do not position UK Price Comparison as an advertising network. If marketing cookies are used, they will be controlled via consent choices.

Consent required: Yes

5. Analytics Tools We May Use (Examples)

Below are examples of analytics tools commonly used on comparison platforms. Your implementation should reflect what is actually active on your site.

5.1 Google Analytics (GA4)

We may use Google Analytics (GA4) to measure usage, understand how visitors interact with the Website, and improve performance.

Google Analytics may set cookies or use similar identifiers to collect information such as:

  • pages visited and interactions
  • approximate location (derived from IP)
  • device/browser data
  • traffic source/referrer data

Where possible, we recommend enabling privacy-oriented settings (for example, IP anonymisation/controls where applicable and data minimisation features).

Consent: Analytics cookies should only load once the user has consented (where required).

5.2 Yandex Metrica

We may use Yandex Metrica to understand Website usage and performance, including how visitors navigate pages and interact with content.

Depending on configuration, this may involve cookies or similar tracking technologies. If session replay or advanced behavioural features are enabled, these require careful review and clear consent controls.

Consent: Analytics cookies should only load once the user has consented (where required).

5.3 Other Analytics / Performance Tools

We may also use additional measurement or performance tools, including:

  • tag management tools
  • heatmap or interaction tools (if enabled)
  • error monitoring tools
  • uptime/performance monitoring

If any of these tools place non-essential cookies, they should be listed in your cookie preference tool and covered by the appropriate consent category.

6. Tag Management

We may use tag management solutions (such as Google Tag Manager or similar) to deploy scripts and manage tags efficiently. Tag managers typically do not set cookies by themselves, but they can be used to deploy tools that do.

We aim to configure tag deployments to respect your cookie consent preferences.

7. Affiliate Links and How Tracking Works

When you click an outbound link to a retailer:

  • the link may contain tracking parameters
  • a cookie may be set by an affiliate network or retailer
  • tracking helps identify that the visit originated from UK Price Comparison
  • this may allow UK Price Comparison to earn commission if a qualifying purchase occurs

This tracking does not mean UK Price Comparison receives your payment information or order details from the retailer. Any purchase is made directly with the retailer under their terms and privacy practices.

8. First-Party vs Third-Party Cookies

  • First-party cookies are set by UK Price Comparison (www.ukpricecomparison.com)
  • Third-party cookies are set by external providers (analytics vendors, affiliate networks, embedded services)

Third-party cookies are governed by the third party’s own policies. We do not control how third parties use data once you interact with their services or leave our Website.

9. How Long Cookies Last (Cookie Duration)

Cookie duration varies depending on purpose:

  • session cookies: removed when you close your browser
  • persistent cookies: remain for a set period (e.g., days/months)

Affiliate cookies may have defined attribution windows set by the affiliate network or retailer. Analytics cookies may also have set retention periods based on vendor configurations.

Where possible, we aim to minimise cookie duration consistent with operational needs.

10. Your Choices and Managing Consent

When you visit the Website, you may be presented with a cookie banner or preference centre that allows you to:

  • accept all cookies
  • reject non-essential cookies
  • customise cookie categories (analytics, functionality, marketing, affiliate, etc.)

You can change your preferences at any time by using the cookie settings option available on the Website (if provided) or by adjusting your browser settings.

11. Managing Cookies in Your Browser

Most browsers let you:

  • view cookies stored on your device
  • delete cookies
  • block cookies entirely
  • block cookies for specific websites

Please note: blocking certain cookies may affect Website features, preference saving, and the accuracy of affiliate attribution.

12. What Happens If You Disable Cookies

If you disable or reject non-essential cookies:

  • analytics insights may be limited
  • preferences may not be remembered
  • some site features may not behave as expected
  • affiliate tracking may not function reliably

You will still be able to browse the Website, but your experience may be affected.

13. International Visitors and Data Transfers

The Website can be accessed internationally. Some cookie-related services (analytics providers, affiliate networks, or hosting services) may process data outside the UK.

Where personal data is transferred internationally, we aim to use appropriate safeguards (such as adequacy decisions, standard contractual clauses, or equivalent measures) where required.

14. Do Not Track Signals

Some browsers offer “Do Not Track” (DNT) settings. There is no single industry standard for responding to DNT signals. Where a consent tool is used, your cookie preferences will be managed through that tool rather than relying on DNT.

15. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • changes to cookies and tools used
  • changes to affiliate partners or analytics providers
  • legal or regulatory updates
  • Website feature changes

When we update this policy, we will revise the “Last updated” date at the top.

16. Contact Us

If you have questions about cookies or this Cookie Policy, contact:

UK Price Comparison

Developed and owned by syhtek software solutions

Website: https://www.ukpricecomparison.com

Email: [email protected]

Last updated: 2 February 2026