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Looking to compare Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV prices in the UK? Browse available listings and compare seller options to find a deal that suits your budget.
Elevate your viewing experience with the Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV, a colossal screen that transforms your living room into a cinematic wonderland. Powered by the groundbreaking Cognitive Processor XR, this TV understands how you see and hear, optimising every element for exceptional realism. The Full Array LED panel, paired with XR Contrast Booster, delivers deep blacks, brilliant highlights and incredible depth on this expansive 98-inch display.
Enjoy richer, more natural colours thanks to XR Triluminos Pro, which brings a wider palette to life with stunning accuracy. Whether you're watching movies, sports or gaming, every detail pops with clarity and vibrancy. The XR-98X90LU also supports Dolby Vision and HDR10, offering breathtaking visual contrasts and lifelike imagery in every frame.
Smart entertainment is seamless with Google TV, giving you access to your favourite apps, streaming platforms and tailored recommendations. Control everything hands-free with Google Assistant, or stream directly from your devices via Chromecast and Apple AirPlay. HDMI 2.1 support, including 4K/120Hz, VRR and ALLM, ensures gamers enjoy ultra-smooth, responsive play on this massive screen.
Compare prices now for the Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV at Compare A Price, your trusted price comparison site for premium TVs. Find the cheapest price, latest price and best deal online with ease. Compare prices UK from top retailers to ensure you get the best price on this high-end 98-inch 4K TV. Use Compare A Price for smart shopping and unbeatable value.
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No retailer price for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV is shown on this page. Prices in the marketplace section are for related listings and may refer to a different item or version.
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This page has no retailer stock information for Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV. Among the related marketplace listings, 10 are marked in stock. Those stock labels refer to the listed items, so check the exact product and seller before ordering.
The related marketplace listings on this page include 10 new listings. These labels describe the marketplace items and do not confirm that each one is Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV. Check the item description and warranty.
This page shows 10 related listings on Amazon, with listed prices from £529.00. These are related listings, which may include different versions, bundles or accessories; check the item details before comparing them with Sony Bravia 98" XR-98X90LU Smart 4K Ultra HD LED TV.
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Browse Sony products in Televisions, or compare the wider Televisions range. For other types of products from the same brand, visit the Sony brand page. Check each alternative’s price, features and availability.
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