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Cutter & Squidge
Visit Cutter & SquidgeCutter & Squidge is a sister-run London bakery selling celebration cakes, brownies, cookies and gift hampers online. Its Soho shop and café also serves baked treats and afternoon tea, with delivery options varying by product.


- Founded
- —
- Headquarters
- London, United Kingdom
- Company reg. no.
- 08189676
- Physical Store
- Yes
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About Cutter & Squidge
Cutter & Squidge is the bakery created by sisters Annabel and Emily Lui. It debuted at Chelsea Farmers Market in 2013 and opened its first permanent Soho shop in 2015. Today its online collections cover celebration cakes, brownies, cookies and hampers, alongside afternoon tea gifts. Their signature Biskie combines baking styles; cutting and squidging the treats gave the business its name.
The website is operated by Cutter and Squidge Ltd, an active company incorporated in August 2012. Customers can visit its shop and café at 20 Brewer Street in London, while online delivery choices depend on the product and postcode. Fresh baked goods need particular care: read the product’s storage instructions, check the delivery calendar and contact customer services promptly if an order arrives damaged or incorrect.
Contact information
Phone
Registered address
Unit 2 Amalgamated Drive West Cross Industrial Park Brentford United Kingdom, TW8 9EZ
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What can I buy from Cutter & Squidge?
The bakery sells celebration cakes, brownies, cookies and gift hampers, including afternoon tea at home. Browse the individual collections for flavours, sizes and available delivery options.
Where is the Cutter & Squidge shop?
Its Soho shop and café is at 20 Brewer Street, London, W1F 0SJ. The official location page lists daily opening from 11am to 7pm; check current details before making a special trip.
Can I get next-day delivery?
Order by 4pm for eligible DPD next-day delivery, subject to product, postcode and calendar availability. Busy periods can change the cut-off, and some postcodes use a two-day service.
Can I send gifts to several addresses?
Choose Send to Multiple Addresses in the cart to assign gifts, dates and delivery methods to each recipient. Charges apply per recipient, with the free-delivery threshold assessed per gift total.
How should I store a cake?
The cake-care guide advises refrigeration if you are not serving it straight away. Keep the box flat when travelling, avoid heat and sunlight, and follow the specific product’s storage advice.
How long do brownies and Biskies keep?
The care guide lists up to seven days for its named mini brownie boxes and up to three days for Biskies when refrigerated. Check the product instructions rather than assuming all treats last alike.
What if my order is damaged or incorrect?
Email [email protected] within two working days with your order details and clear photos. Keep the goods, delivery slip and packaging so the team can assess a replacement or refund.
Can I change or cancel an online order?
Use Edit Order within 30 minutes of placing a next-day order. Others close at midnight two days before delivery, or four for two-day postcodes. Wedding cakes have separate terms.
Does the bakery offer afternoon tea?
Yes. Its Soho café offers afternoon tea, and the online shop has afternoon tea delivery gifts. Check the chosen experience’s booking details and dietary information before reserving.
How do I contact customer support?
Call 020 8453 0212 or email [email protected]. Published email hours are 9am–6pm Monday to Friday and 9am–5pm at weekends, with closures and limited cover on certain holidays.













