VIRTUE Full Shampoo 240ml is specially designed to add body, lift and volume to fine or limp hair without compromising softness or shine. Powered by the brand’s signature Alpha Keratin 60ku protein, this volumising shampoo helps build strength from within while boosting fullness and bounce. It delivers gentle cleansing and visible results, making fine hair feel noticeably thicker and more resilient after every wash.
This lightweight formula removes excess oils and residue that weigh down strands while infusing each hair fibre with keratin to enhance structure and texture. With added biotin and pink pomelo, it revitalises the scalp and promotes a more energised hair feel. It works from the root to the tip to give a fuller look and long-lasting volume without dryness.
Safe for daily use, it’s colour-safe, sulphate-free and free from parabens and synthetic dyes. Whether you blow-dry or air-dry, this shampoo enhances natural volume and delivers a clean, airy finish ideal for styling. It’s perfect for anyone seeking to boost their hair’s body without sacrificing health or hydration.
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