Protect and prolong your colour investment with Joico Colour Endure Shampoo 300ml, a gentle yet effective cleanser specially formulated for colour-treated hair. Whether you’ve chosen vibrant reds, soft blondes or rich brunettes, this shampoo works to maintain colour vibrancy and prevent premature fading caused by washing, styling and UV exposure.
Infused with Joico’s signature Bio-Advanced Peptide Complex™, this shampoo helps repair and fortify the hair cuticle while locking in colour. Green tea extract and UV protectants form a shield against environmental stress, helping to preserve the richness, depth and shine of your colour for weeks. It’s perfect for daily use and delivers soft, glossy results without stripping essential moisture.
This 300ml bottle offers the ideal size for regular home care, providing professional-grade results without salon visits. The colour-safe formula is gentle on the scalp, lightweight on strands and free from harsh sulphates that can dull your colour. From root to tip, hair feels stronger, looks more radiant and stays colour-true for longer.
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