CHI Ionic Color Illuminate Platinum Blonde Shampoo is expertly formulated to refresh and maintain platinum, icy and cool blonde tones between salon visits. This 355ml colour-depositing shampoo enhances brightness while neutralising unwanted yellow or brassy undertones. Designed for both natural and colour-treated blondes, it cleanses gently while depositing custom pigments to preserve your ideal blonde hue.
Powered by silk amino acids and ceramic-infused technology, this shampoo strengthens hair while improving moisture balance and shine. The gentle sulfate-free formula protects colour vibrancy and extends the life of your hair colour, all while cleansing away dirt, product buildup and excess oil. It’s suitable for regular use and can be alternated with your daily shampoo to customise tone intensity.
Whether you're going for a silver-platinum or a bright, crisp blonde, this shampoo allows you to refresh colour without additional chemical processing. It’s perfect for blonde, highlighted or grey hair that needs toning and protection. The creamy violet base also helps restore brightness and smoothness for a refreshed salon-finish look at home.
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