Strengthen and protect your hair during and after colouring with Bleach London Alex Plex, a 22ml treatment designed to reinforce bonds and reduce damage caused by chemical processes. Whether you bleach, dye or heat style your hair regularly, this intensive formula helps maintain hair structure, leaving it stronger, shinier and more resilient. It is ideal for all hair types and especially beneficial for compromised or chemically treated strands.
Formulated with a powerful blend of protein building actives, Alex Plex works at the inner core of the hair to reconnect broken bonds and improve elasticity. It can be used as a pre treatment before colouring, mixed with colour during processing or applied as a stand alone mask for repair and protection. The result is healthier feeling hair with improved manageability and less breakage.
Despite its small size, this targeted treatment delivers noticeable results and is a perfect addition to any colour care routine. It helps protect hair integrity over time, making it easier to maintain vibrant, well toned colour without excessive dryness or split ends.
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